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Philips Senseo Coffee Pod Machine Review Senseo is a button machine that can make many different coffees as well as other teas, like Cappuccino. The coffee produced has rich crema that does not contain any milk, so it is suitable for vegans. It is easy to clean and use and it can brew delicious, fresh coffee in just one minute. It is also recyclable, which helps to save energy. Senseo Original The Senseo Original is a coffee pod machine that allows consumers to enjoy high-quality coffee at the click of one button. It is a convenient and portable machine that can be positioned on the counter and is easy to use and store. The device comes with a water tank capacity of 0.7 liters, which allows for several cups of coffee to be brewed before having to refill the machine. The machine also has an internal heater that keeps the coffee temperature at the ideal temperature. The philips senso machine heats water for 90 seconds prior to starting the coffee-brewing process. The machine extracts the best flavors from the beans to make an amazing cup. In contrast to an espresso machine, the Senseo doesn't have an integrated grinder, which is why it requires coffee pods to be used with the machine. The Senseo Original features an automatic shutoff and consumes only 0.26 watts of power when in standby mode. Despite philips senseo coffee that the Senseo Original is an expensive machine, it is worth the cost because of its unique coffee pod technology and patented method of brewing. It also provides a convenient way to make coffee, without the mess and waste that comes with traditional coffee makers. It is also an excellent choice for those keen to try new kinds of coffee, or who travel often and want to carry the convenience of a coffee maker along with them. The success of Senseo in the international market is in part due to its strategic partnership with Douwe Egberts. This partnership was crucial for Senseo because it allowed them to retain ownership of the design and patent of their coffee pod machine. This helped them build an established brand across the globe and attracted a loyal client base. The company has been able compete with other coffee makers in the global market by using a variety of strategies and methods. One of the strategies was to employ a business model that blends the production and sale of coffee pod machines with the sale of Senseo. It has also overcome hurdles along the way such as political instability in some countries. According to Cavusgil et al, firms that enter foreign markets encounter a number of dangers, including the stability of the government in the country they are interested in. It can be a difficult task, but the Senseo team was able overcome the challenge through their flexibility and strategy. The company has become an industry leader in the European market, and has expanded into new foreign markets. This was achieved through strategic partnerships and meticulous planning. This has been achieved by focusing on their core capabilities and establishing a strong presence in the markets they serve. This is the key to success for Senseo and other companies similar to them.